Ramon Kaur Announces IG Group Departure

Ramon Kaur has announced she is leaving her role as Global Head of Communications for the IG Group.

The London-based Kaur made the declaration on LinkedIn post on Friday, saying:

“After 5 incredible years at IG Group, I’ve decided it’s time for a new adventure. I’ll have some exciting news to share next month! A huge thank you to all the fantastic people I’ve worked with at IG.”

The University of Oxford graduate had been with the IG Group since February, initially starting as Head of Public Affairs, a post she held for just over two years before taking on the position of Global Head of Communications for the online trading provider founded in 1974.

Prior to her time at the IG Group, Kaur was Head of EU Affairs for banking giant RBS, and an advisor for the UK Government, working in the Ministry of Justice.

Busy HR Department at IG Group

The latest executive news from the IG Group follows a slurry of hires and promotions of late. The IG Group promoted Manuel Barbero, one of its senior marketing executives, to the position of Global Head of Acquisition and Media. Previously, Barbero was IG Group’s Global Head of Media for Performance Marketing
Marketing

Marketing is defined as the business process of identifying, anticipating and satisfying customers’ needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have to handle the acquisition of traders, retaining them for a longer period of time or distinguishing between brokerage and competitors.What Are the Most Common Marketing Strategies Used by FX Brokers?This process can take shape in a variety of forms. Advertising is the most commonly deployed technique for forex marketing.This includes a marketing plan that touches on digital and traditional advertising. Advertising can include banner ads, notifications, newsletters, or other mechanisms for drawing attention to any brand or brokerage.Blog posting or other forms of search engine optimization (SEO) are also effective marketing tools for forex brokers.Well-organized and attractive pieces of content on websites are very useful for users and clients and have proven to be successful marketing strategies.Such efforts also enable websites to be found by those looking for what a broker offers and those who are looking for some knowledge about the trading industry. This can also help generate traffic on landing pages, converting sales. Social media has also rapidly evolved as a critical element of marketing.Forex brokers rely on social media such as Twitter, Facebook, or Linkedin for marketing needs, capable of reaching a huge audience. Ultimately marketing requires efforts on part of brokers to bridge the gap with their desired audience. In this instance, this means potential clients or existing ones.

Marketing is defined as the business process of identifying, anticipating and satisfying customers’ needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have to handle the acquisition of traders, retaining them for a longer period of time or distinguishing between brokerage and competitors.What Are the Most Common Marketing Strategies Used by FX Brokers?This process can take shape in a variety of forms. Advertising is the most commonly deployed technique for forex marketing.This includes a marketing plan that touches on digital and traditional advertising. Advertising can include banner ads, notifications, newsletters, or other mechanisms for drawing attention to any brand or brokerage.Blog posting or other forms of search engine optimization (SEO) are also effective marketing tools for forex brokers.Well-organized and attractive pieces of content on websites are very useful for users and clients and have proven to be successful marketing strategies.Such efforts also enable websites to be found by those looking for what a broker offers and those who are looking for some knowledge about the trading industry. This can also help generate traffic on landing pages, converting sales. Social media has also rapidly evolved as a critical element of marketing.Forex brokers rely on social media such as Twitter, Facebook, or Linkedin for marketing needs, capable of reaching a huge audience. Ultimately marketing requires efforts on part of brokers to bridge the gap with their desired audience. In this instance, this means potential clients or existing ones.
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Also last month, Michael Logue rejoined the London offices of IG Group after spending a year with tastytrade. He has been appointed as IG’s Head of Product and Marketing for Europe.

The company also hired Tobias Stöhr as Germany’s Head of Sales, whilst Glenn Hastings joined the IG Group as an Institutional Sales Manager in the last half of 2021.