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Switzerland is a “pivot point” for crypto adoption in Europe and continues to be the “center point of the next stage of institutionalization,” said Dr. Dirk Klee, CEO of Bitcoin Suisse. The CEO divulged why Switzerland is still the top spot for crypto in Europe and will continue to attract institutional investors in an exclusive Cointelegraph interview streetside in Davos, Switzerland. We have boots on the ground in Davos! Our reporter @gazza_jenks speaks to Dr. Dirk Klee, CEO of @BitcoinSuisseAG about Switzerland and the adoption of cryptocurrency at the @wef. #CTWEF23— Cointelegraph (@Cointelegraph) January 18, 2023

In discussion with Cointelegraph reporter Gareth Jenkinson, Klee explained: “A lot of trust has been destroyed and eroded in the last year and we want to be kind of the center point of the next stage of institutionalization, you know, making the place more accessible, easier to use, but also safer.”Founded in 2013, Bitcoin Suisse is one of the oldest Bitcoin (BTC) and crypto companies specializing in asset storage, including “custody solutions deep in the Swiss mountains,” stated Klee. Switzerland is a well-known safe haven for crypto in Europe. The landlocked country is recognized for its role in the inception of Ethereum (ETH), and is home to Crypto Valley — a favorable environment for blockchain and cryptocurrency companies. Switzerland is known for “Crypto Valley,” in the canton of Zug.Switzerland also boasts the Bitcoin and crypto-friendly city of Lugano, which hosts an annual Bitcoin conference and has even onboarded McDonald’s into accepting Bitcoin Lightning. Related: Putting carbon credits on blockchain won’t solve the problem alone: DavosHowever, even in Switzerland, crypto confidence took a knock in 2022, particularly in light of the FTX debacle and its contagion effects across crypto: “It’s a setback for the industry. It has destroyed a lot of trusts and–you know–has also left a lot of investors harmed,” Klee explained.In such an environment it’s useful to hark back to historic Swiss values. Switzerland is still a “safe safe place to do business.”“The Swiss finish, the Swiss quality is a narrative and is a quality sign that this industry needs because–you know–you need to have a trusted place.”Thousands of crypto enthusiasts have flocked to the crypto and blockchain events at the World Economic Forum. Hosted at the seat of the Alps, in the Davos ski resort, it appears the overarching bear market has not disturbed the Swiss charm.

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